Scale Your Commerce Platform by Embracing the Marketplace Model

If your commerce platform just sells water bottles, you wouldn’t know that someone who buys water bottles also buys hiking shoes and other-related outdoor equipment. When you build a marketplace around a group of people or a psychographic profile, you better understand your customers' needs. 

Nautical President Niklas Halusa explains how marketplaces enable businesses to dynamically add new products that align with customers, ultimately creating lifetime value within the marketplace. 

‍Reach out to our experts to learn how adding a marketplace alongside your existing commerce platform will help boost revenue for your business.