Marketplace Competition vs Collaboration

Commerce is becoming more distributed, and with that, there will be more multi-vendor marketplaces launched to meet specific customer profiles.

As businesses think about their online ecommerce strategy, they need to think about the products they want to make available on their site.

Instead of competing for the eyes of the same customer, running a marketplace allows you to work with other complementary brands or retailers to create a collaborative customer experience.

Listen in as Nautical President, Niklas Halusa, explains why the future of commerce is collaborative.