Marketplace Trust Action Plan

Trust is the cornerstone of every successful marketplace. Without a foundation of trust with both buyers and sellers, you risk damaging your reputation, losing buyers and sellers, and, ultimately, losing revenue. 

That’s why it’s important to start fostering marketplace trust from the very beginning. This template will guide you in creating a plan that addresses key trust concerns for your marketplace.

At a high level, some strategies to consider for fostering trust include:

• Verifying vendors
• Leveraging social proof
• Communicating clearly and effectively at key customer touch points
• Ensuring payment security

Use this template to guide you as you put together an initial plan for building marketplace trust.

Ps. Want more guidance on how to launch a marketplace and use this worksheet? Check out Marketplace Bootcamp