A product attribute can be defined as any characteristic or feature of a product that helps distinguish it from other products. These attributes can range from physical characteristics, such as size or color, to more intangible attributes, such as quality or performance. Ultimately, it is the combination of these various attributes that make up a product's overall value proposition and help consumers make informed purchasing decisions. As such, understanding the key product attributes of your target audience is a crucial step in developing a successful marketing strategy. By highlighting the attributes that matter most to your customers, you can create a more compelling and differentiated product offering that stands out in a crowded market.