A marketplace platform is the technology behind a marketplace. It's a software solution that enables you to create, manage, and facilitate transactions on your marketplace. With a marketplace platform, you can set up registration processes, handle payments, manage product listings and shipping, and more — all from one central location. The alternatives to a marketplace platform include building the technology from the ground up or piecing together mismatched solutions. Marketplace platforms make the technology behind marketplaces more acessible, so operators can focus less on the undifferntiated back-end, and more on creating a unique buying experience.