A horizontal marketplace is a platform that connects buyers and sellers across a wide range of industries and product categories. Think of it as a one-stop-shop where customers can find everything they need in a single place.

A horizontal marketplace can attract a large user base and generate significant revenue through transaction fees. Plus, it allows for scalability and opens up opportunities for expansion into new markets. By offering a diverse array of products or services, you can create a unique and valuable experience for your customers, which in turn can lead to increased trust, loyalty, and revenue. A horizontal marketplace can also provide more opportunities for cross-selling and upselling.