Marketplace Best Practices
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December 16, 2024
Must-Listen Ecommerce Podcasts for Marketplace Founders (2025)
For ecommerce entrepreneurs, staying ahead of the curve is both an art and a science. The industry evolves at lightning speed, and consuming relevant, up-to-date information is crucial. But between managing operations, marketing, and customer service, who has time to sit down and read endless blog posts or watch hours of videos?
Enter ecommerce podcasts: your portable, on-the-go learning solution. Whether you're on your morning commute, hitting the gym, or cooking dinner, these audio gems deliver expert insights, founder stories, and actionable strategies straight to your ears.
In this guide, we’ll explore:
- What we mean when we say ecommerce podcast
- What topics ecommerce podcasts cover
- The best ecommerce podcasts for marketplace founders
- An ecommerce podcast playlist
What is an ecommerce podcast?
For busy marketplace operators who don’t necessarily have the time (nor the inclination) to sit down and watch videos or read a full book, ecommerce podcasts are a convenient way to consume important information about the industry. Whether you’re looking for quick news updates or long-form interviews with experts, podcasts are a great, free source of information you can enjoy during commutes, while running errands, or even during workouts.
If you’re new to podcasts, have no fear. Simply download a podcast app on your smartphone, such as AntennaPod or Spotify, and search the name of the podcast you’re interested in to find a list of their episodes.
What topics do ecommerce podcasts cover?
Ecommerce podcasts span a wide range of topics – if you’re curious about a specific ecommerce problem or angle, there’s a good chance someone somewhere has already made an episode about it. Common themes include:
- Founder stories: Personal insights into building, scaling, selling, or even failing to create an ecommerce brand, offering lessons from recognizable industry leaders.
- Marketing strategies: Everything from search engine optimization (SEO) and paid advertising to organic social media growth and email marketing techniques.
- Customer experience: Strategies to improve checkout processes, build loyalty programs, and nail your post-purchase communications.
- Operational excellence: Supply chain logistics, inventory management, and product sourcing to streamline back-end processes.
- Industry news and trends: The latest innovations and disruptions in the world of ecommerce (it pays to stay informed!).
- Marketplaces: The unique benefits and challenges of running a multi-vendor ecosystem.
- Leadership and culture: How to shape and manage your internal team for success.
- The future of ecommerce: How innovations like AI are reshaping the commerce experience, the increasing importance of sustainability, and other predictions.
11 Best ecommerce podcasts for marketplace founders (2025)
Operation Marketplace
Operation Marketplace is your go-to source for insights on operating a successful marketplace. In this podcast series, Niklas Halusa, Co-Founder and CEO of Nautical Commerce, speaks directly to marketplace experts, exploring how they tackle common challenges and discussing their strategies. Niklas regularly digs into the nitty-gritty details of how these founders got their businesses off the ground, including their early failures and eventual big pivots that ultimately led to success.
Who should listen: Marketplace operators interested in hearing personal stories and insights from fellow operators.
How I Built This
How I Built This is a real cornerstone of business podcasting. While the podcast isn’t about ecommerce specifically, it covers some of the most successful startups in the world. Host Guy Raz interviews a wide variety of world-famous entrepreneurs, getting their first-hand take on how they built their iconic brands, such as Patagonia, Instagram, and Ben & Jerry’s. Founders regularly share surprisingly intimate moments of doubt and failure, as well as insights on their success.
Who should listen: Anyone looking to get inspired. Since Guy mostly interviews very successful founders, this podcast can be a great source of inspiration and motivation.
The Jason and Scot Show
A weekly podcast focusing on the ecommerce industry, featuring interviews with industry leaders, in-depth discussions on key topics, and timely news.
The Jason and Scot Show is hosted by Jason "Retailgeek" Goldberg and Scot Wingo, both seasoned professionals in the field who originally served on the Shop.org Board of Directors. The engine behind this podcast is Jason and Scot’s passion for ecommerce and their own chemistry as hosts.
Who should listen: Those looking to stay up-to-date on the latest ecommerce trends and timely news. Plus, Jason and Scot’s friendly banter will keep you entertained.
The Unofficial Shopify Podcast
Host Kurt Elster interviews different Shopify (and non-Shopify!) entrepreneurs, experts, and thought leaders every week for The Unofficial Shopify Podcast. Guests share insights, tips, and personal stories about building and growing their online store, including challenges they faced along the way. Some of the best episodes, like Unlocking the Power of Customer Lifetime Value with guest Daniel McCarthy, focus on much bigger topics like IPO analysis and due diligence.
Who should listen: This podcast is a good fit for anyone interested in building an ecommerce business on Shopify.
Future Commerce
Every week, hosts Phillip Jackson and Brian Lange talk about where they think the industry is headed on the Future Commerce podcast, exploring the impact of commerce on culture and society, discussing trends in DTC and marketplaces, and sharing their thoughts about how consumerism shapes the world. This podcast focuses less on tips and tricks and more on bigger-picture questions and concerns.
Who should listen: Anyone interested in exploring broader ecommerce concepts and how they intersect with culture. This podcast goes beyond tactical advice to help listeners understand the trends influencing ecommerce.
My Wife Quit Her Job
Host Steve Chou shares strategies for starting and growing profitable online stores in the My Wife Quit Her Job podcast. The podcast focuses on achieving financial freedom and spending more time with loved ones. Throughout the series, Chou explains how his wife left her boring desk job to start a successful ecommerce business. You’ll hear a lot of personal stories from entrepreneurs who made similar transitions in their own lives. Chou doesn’t shy away from asking tough questions of his guests and gets plenty of genuine answers.
Who should listen: Anyone who likes getting their advice through personal stories will appreciate Steve’s approach to interviewing his guests. Since the podcast features entrepreneurs who bootstrapped their businesses, it’s an especially helpful resource for founders who are funding their ventures themselves.
Ecommerce Fuel
The Ecommerce Fuel podcast provides discussions on industry trends, growth strategies, and insights from experienced entrepreneurs. Ecommerce Fuel is a private, 1000+ member community whose average member, and podcast guest, owns a business doing $2.6 million in revenue and has been in the ecommerce world for more than 7.5 years. The podcast’s content reflects that community, catering specifically to 7- and 8-figure ecommerce store owners. They also offer a business development program that helps operators build their networks and form partnerships. The host, Andrew Youderian, is an industry veteran who launched his first ecommerce store selling CB radios in 2007.
Who should listen: Listeners who are already running successful ecommerce businesses will get the most out of this series.
Ecommerce Conversations
Hosted by Eric Bandholz, Ecommerce Conversations is a weekly podcast that features interviews with entrepreneurs and executives, sharing their real-world experiences and advice. Interviews go back as far as 2018 (that might as well be decades in ecommerce-years), and cover topics ranging from customer acquisition and web traffic to marketing tactics and conversion rates. Eric doesn’t shy away from asking guests about their failures, either, which often leads to interesting and unexpected insights.
Who should listen: Anyone who enjoys a good deep-dive and learning from the experiences of others.
Brave Commerce
Hosted by Rachel Tipograph and Sarah Hofstetter, Adweek’s Brave Commerce podcast is rich in industry tips and tricks. It features interviews with industry leaders such as executives with Walmart and Danone, and innovative strategies in digital marketing and retail. Those topics sound really broad because they are — this show covers everything from inventory management to omnichannel customer journeys.
Who should listen: CMOs and heads of ecommerce will appreciate this show’s practical tips, quick pace, and the great guests they regularly bring in.
Lenny’s Podcast
Hosted by Lenny Rachitsky, Lenny’s Podcast features interviews with leading product and growth experts, offering actionable advice on building and scaling products, as well as advancing careers. The show doesn’t focus only on famous brands — interviewees are a unique mix of experts from big-name companies, and lesser-known thought leaders. Rachitsky’s goal is always to get you specific, concrete tips to apply to your own business.
Who should listen: Listeners who are looking for actionable advice on product management. If you like Lenny’s style and are ready for more, he also covers big-picture industry concepts in his newsletter.
Ecommerce Edge
Hosted by Jason Greenwood, Ecommerce Edge delves into big-picture ecommerce, omnichannel, and retail tech trends with expert guests. Jason leverages his 24+ years of industry experience to get into the finer details on these topics while keeping the language accessible. This makes it easier for listeners to dive straight into concepts that they’re curious about but not familiar with yet. Ecommerce Edge is also available in Spanish!
Who should listen: Listeners looking for deep-dives into very specific ecommerce topics will certainly find episodes to enjoy in Jason’s extensive Ecommerce Edge library.
Tuning in
Ecommerce podcasts are an exceptional way to absorb information about the industry without sacrificing your entire attention. That said, it’s important to find the right fit for you: a good mix of educational, entertaining, and relevant. We suggest trying several different podcasts at first before limiting your playlists to two or three favorites. Remember, most of these shows come out with new episodes every week, with runtimes between 40-60 minutes.
These podcasts are a great place to start. And you can find them all on Nautical's ecommerce podcast playlist.
Ecommerce podcast playlist
Check out more resources to support your marketplace journey:
- 11 Marketplace Experts to Follow
- The Must-Read Books for Marketplace Founders
- Marketplace Bootcamp: A comprehensive course on launching a marketplace