SkyX Partners with Nautical Commerce to Unify DTC & B2B Brands

SkyX Group is a CPG manufacturer that began selling solely to wholesale distributors and later added multiple direct-to-consumer (DTC) sites.

Each of SkyX’s sales channels were siloed on different ecommerce platforms which created incredible inefficiencies in administration and a limited view of their business. Each channel had a separate PIM, IMS, OMS, payment processor, and reporting. Additionally, their traditional wholesale sales process required manual transaction handling. SkyX realized their business could not effectively scale and began looking for a solution.