Collaborative Commerce in B2B Marketplaces

Nautical President, Niklas Halusa, explains B2B marketplace trends for manufacturers and OEMs.

Many manufacturers and OEMs are realizing the power of collaborative commerce by partnering with complementary businesses to offer products on their sites.

Some are going one step further and offering competitive products on their sites as well, because these businesses would rather see revenues on the sale of a competitive product than for them to buy directly from their competitor.

With 79% of suppliers already running a B2B marketplace, currently building one, or planning on it, the multi-vendor B2B ecommerce trend is only going to continue.

What is your B2B multi-vendor ecommerce strategy?