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Digital merchandising is the process of using technologies to effectively display and promote products or services online.
Much like traditional merchandising, its goal is to entice customers to engage with a brand and make purchases. However, instead of designing in-store displays or window dressing, digital merchandising focuses on creating online shopping experiences that are both visually appealing and user-friendly. This can include anything from optimizing product photos and descriptions, to developing marketing campaigns that target specific audiences.
