Plans and Pricing
All-in-one marketplace software
built for your budget
Try Nautical Commerce free for 14-days, no credit card required
All the essential features to build and manage an online marketplace
Launch and scale fast
Ready to scale your professional online marketplace with fewer limits
Everything in Growth, plus
Customize the ultimate and unique marketplace shopping experience
Everything in Business, plus
All the essential features to build and manage an online marketplace
Launch and scale fast
Ready to scale your professional online marketplace with fewer limits
Everything in Growth, plus
Customize the ultimate and unique marketplace shopping experience
Everything in Business, plus
Great shopping experiences
Connect everyone to list, sell, and buy with ease. All plans come with seller and shopper profiles, product listings, collections, categories, custom fields, variants, search tools. Customize your storefront using our no-code builder or headless commerce options.
Grow, scale and monetizatize
Designed to drive revenue for marketplace operators and suppliers. Your hosted, built-in checkout powered by Stripe for best-in-class purchase conversion. Plus, custom supplier commission agreements to attract and build trust with suppliers.
Marketplace management
Effectively manage orders, inventory, pricing and discounts with our marketplace software. Increase your productivity with top integrations. All marketplace software plans come with analytics to wisely invest your time.
Most popular features, included in every plan
Multivendor cart and checkout
One cart, processing a single transaction for multiple products from multiple sellers. Securely powered by Stripe.
Multivendor order management
Easy to use storefront builder for merchants to design their marketplace without the need or cost of designers or developers.
Industry-leading integrations
Easy connections to Google, Shopify, Klaviyo, Hubspot, Paypal and more. Giving you tools to grow.
Reconciled financial records
Purchases, discounts, commissions, payouts, refunds, taxes, and more. All recorded and reconciled using double-entry best practices.
Customizable product listings
Get flexible variants, categories and fields to sell even the most unique of products made by sellers.
Save 25%
Save 25%
Save 25%
or 1-year
or 1-year
1-year or 2-years
40% on 2-year term
or headless storefront
no-code storefront builder
within 48 business hours
within 12 business hours
within 4 business hours
unlimited admins
Frequently Asked Questions
What's the difference between a marketplace website vs. online store?
A marketplace is a platform where many vendors sell their products. It connects buyers with different sellers in one place. Amazon is probably the most well-known example of a marketplace. An online store is where one vendor sells their goods directly to customers. In a marketplace, you get more variety, while an online store focuses on products from just one seller.
How do you create a marketplace website?
The best way to create a marketplace is with a marketplace platform like Nautical. With Nautical, entrepreneurs can build a marketplace in less than 90 days. It offers easy vendor onboarding, contract management, and payment management. Marketplace platforms help companies grow without heavy operational work.
What is a marketplace builder?
A marketplace builder is a platform that allows you to create, launch, and manage an online marketplace where multiple vendors can sell their products or services. It's also referred to as marketplace software.
Nautical's marketplace builder helps entrepreneurs launch their multi-vendor marketplaces quickly. It provides a stable foundation that makes it easy to scale. The platform streamlines vendor onboarding and contract management. It also reduces operational overhead.
Marketplace builders vs. custom marketplace development
When building a marketplace, businesses must choose between using a marketplace builder, creating one from scratch, or a combination. What you choose depends on many factors, such as stage, funding, goals, and more. But, as you start your marketplace journey, a marketplace builder like Nautical offers many advantages, making it a smart choice over starting from scratch.
Accelerated time to marke
Using a marketplace builder like Nautical lets companies launch their platforms much faster than custom development. We've built out all of the core marketplace infrastructure for you. You still get to customize everything you need to build a marketplace that's unique to your business.
Cost-effectiveness
Building a marketplace from scratch needs a lot of time and money. Hiring developers and dealing with technical issues can increase costs. Using a marketplace builder reduces these risks, letting companies focus resources on growth.
Robust and reliable infrastructure
Marketplace builders like Nautical offer reliable and secure systems for multi-vendor setups. Scalability is always top of mind. They handle high traffic and complex transactions, giving businesses a strong foundation to scale from.
Continual support and upgrades
With a marketplace platform like Nautical, you can feel confident that your back-end system is up-to-date and constantly improving. You can look forward to regular updates, new features, and complete support. When you custom build a marketplace from scratch, it can quickly become outdated unless you constantly invest more development resources.
Focus on core business activities
By choosing a marketplace builder, companies can focus on growth instead of tech issues. This lets you build strong seller relationships, improve customer satisfaction, and drive growth.
What are the steps to build a marketplace?
Building a marketplace can feel daunting. Here's a helpful framework to get started:
Define the Problem
Understand what problem your marketplace will solve for both sellers and buyers. This focus helps avoid unnecessary features and ensures a good market fit.
For example, imagine a marketplace for pet services. Groomers and walkers might struggle to find clients, while pet owners have trouble finding reliable services nearby. These are the problems building a marketplace would solve.
Set Goals
Decide what you want to achieve with the first version of your marketplace build. Whether it's validating your idea or attracting investors, clear goals will guide your marketplace's development and keep you on track.
Know Your Audience
Identify your ideal customers and understand their needs and motivations. This helps tailor your marketplace to attract and satisfy them.
Determine Essential Features for an MVP
Determine the must-have features for the first iteration of your marketplace (minimum viable product). The key word here is “must-have”. Focus on essential functions first and plan for additional features later.
Use a Marketplace Building Platform
A marketplace building platform like Nautical will help you build your own marketplace quickly and cost-effectively. What's the best platform to build a marketplace? There are some great options out there on the market. It all comes down to your unique needs. We've built Nautical to be a smart choice for almost all marketplace entrepreneurs. You can build both B2B and B2C marketplaces using Nautical. We also support a variety of different marketplace business models.
Attract Buyers and Sellers
Use networking, marketing, and incentives to bring in your first users. Focus on solving for the side of the marketplace that's harder to attract. For example, in the luxury goods industry, attracting sellers might be tough. High-end brands are picky about where they sell. In the freelance services industry, attracting buyers is harder.
Gather Feedback
Collect user feedback through surveys and testing. Use this information to improve and refine your marketplace continuously.
Further reading: Learn more about how to build a marketplace MVP.
A multi vendor marketplace is an ecommerce website that allows many sellers to list and sell products in one storefront. Each vendor manages their own products, inventory, and fulfillment. Customers can shop across sellers and check out in a single order. This model is used by large marketplaces like Amazon and Etsy, but is also growing in niche industries.
Frequently asked questions about marketplace software:
What is Nautical Commerce and how does it help me sell online?
Nautical Commerce provides merchants with an easy, fast, and affordable no-code storefront to launch, operate, and scale any kind of online marketplace.
What makes Nautical Commerce a industry-leading choice for online marketplace merchants is that all plans include; multivendor checkout and centralized mission control.
All our plans give merchants out-of-box reporting on your Nautical Commerce console without the need for additional overhead costs. Nautical Commerce also provides all plans with native integrations for the top commerce tech stack partners like; Shopify, Klaviyo, Yopto, Shippo, Avalara Tax, Zapier and more.
How much does Nautical Commerce marketplace software cost?
Anyone can try Nautical Commerce free for 14-days, no credit card required. Once your free trial has ended, simply pick a plan that is right for your online marketplace.
Nautical Commerce Growth price plan starts as low as $59/month on a 1-year term. When you opt-in for a year. All plans provide additional 25% savings with a 1-year term. Our Professional plan is also available on a 2-year term, with a 40% discount.
How long is the Nautical Commerce free trial?
Nautical Commerce is free to try for 14-days, no credit card required. It’s easy and free to extend your free trial if you need more time to learn about Nautical Commerce marketplace software solutions, simply reach out to support@nauticalcommerce.com and a team member will assist.
How long are Nautical Commerce term commitments to enjoy a discount?
Nautical Commerce offers 1-year and 2-year term contract commitments. Most merchants using Nautical Commerce marketplace software solutions are investing in long-term success. Most merchants take advantage of saving 25% with a 1-year term.
The Professional plan offers savings of 40% on a 2-year term commitment.
All our plans only bill on a monthly basis, you are not required to pay the full value of the term in month 1. Your commitment is only to 12 consecutive payments for the agreed upon price.
While merchants are active on a term, prices will not change until the end of the term period, and any changes will be provided with notice before renewal.
Nautical Commerce term pricing is opt-in only for renewals. If merchants do not explicitly renew their term, they will be automatically transitioned to monthly pricing (which will not reflect any discounts).
Merchants on the Professional plan can increase their term commitment at any time to take advantage of a greater discount.
Can I cancel my software subscription?
Yes! If you believe we're not the best fit for your business and you’re on month-to-month, you can cancel and close your online marketplace within 30 days of your last payment.
If you’re receiving discount because of a term commitment, you can schedule your store for cancellation and closure for the date your term expires.
Can I upgrade or downgrade my Nautical Commerce marketplace software plan?
Yes! You can easily upgrade from Growth to the Business or Professional price plans at any time grow your online marketplace.
You can also downgrade between from the Business to the Growth plan at any time. If you enjoy a discounted price because of a term commitment, contact our customer service team via support@nauticalcommerce.com, and they will adjust your recurring monthly subscription amount for the remainder of your term.
To downgrade from Professional to either the Business or Growth plans, you will need to speak to your dedicated Success Manager. This plan offers merchants the ability to build a marketplace with our headless storefront APIs, as such, the team can work with you to minimize disruption to your storefront customer experience.
Merchants on the Professional plan can use the easy no-code storefront builder free, in addition to the use of the Nautical Commerce headless storefront APIs. Simple speak to your dedicated Success Manager. Merchants on the Professional plan do not need to downgrade access to this easy-to-use feature.
Does Nautical Commerce offer discounts on its marketplace software solutions?
Yes, you can get a 25% discount on every plan! Terms and conditions apply.
We understand how expensive it is to start and run an online marketplace, so that is why we have a 25% discount available when you opt-in for a 1-year term commitment.
The Professional plan is eligible for a 25% or 40% discount for merchants that opt in for a respective 1-year or 2-year term commitment.
Should I just use Shopify to build and host my online marketplace?
Merchants who want to start an online marketplace often find that Shopify, while a strong platform for direct to consumer (DTC) online stores, is not set up to support a marketplace sales model.
Shopify lacks important features like:
- Ability to manage suppliers and vendor products effectively
- Seller contracts and commission management
- Lack of functionality for handling product catalogs, from thousands of suppliers
- Integrated multi vendor checkout, critical to provide a customer cart to process a single transaction across multiple sellers
While there are many apps that claim to fix these product gaps, they often do not perform well enough for success.
If you want to create your own online marketplace, look for a marketplace software platform that is specifically designed for marketplaces. Nautical Commerce is a great option! Our marketplace software solutions are built to grow with your business.
What countries can I use Nautical Commerce in?
You can use Nautical Commerce marketplace software solutions in Canada and the United States.
Our team is working hard to build the complex aspects of software needed to operate outside of these markets. Join our waitlist to be notified when our international beta is ready for use.
Merchant ambition is
our mission
Co-founder & CEO
Nautical Commerce enables anyone to build a marketplace—fast
We've created an easy-to-use, powerful marketplace software platform so you don't have to build it yourself
Everything you need to build
a marketplace, all in one place
A modern marketplace software platform designed for building the online marketplace you want